Taste & Tone
The brand that seeks to explore coffee's role in human existence, culture, experiences, and lifestyles.
Client
Taste & Tone, Thailand
Year
2017
Our Work
Art Direction, Logo Design, Brand Identity, Illustration, Package Design
A Cup of Coffee as an Expression of Self-story
Taste & Tone Studio is a small coffee store in Ayuthaya where the owner has a great passion for coffee roasting. The identity of Taste & Tone Studio was inspired by the concept of ‘Taste of Life’ where types of coffee roast were redefined under the context of a human’s life. This project seeks to explore the dimension of coffee culture that goes beyond consumer goods, but the reflection of norms, experiences, and personal lifestyles.
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