Kinkao
KINKAO is an online food catering platform that delivers lunch boxes to office employees, making lunch breaks a time to enjoy good food and connect with colleagues.
Client
Kinkao, Bangkok, Thailand
Year
2022
Our Work
Website Design, Art Direction, Logo Design, Illustration
To better reflect its warm and inviting nature, KINKAO recently refreshed its brand identity. The previous design lacked clarity, which may have made it harder for customers to connect with the brand. The new look is friendlier, more modern, and better suited to the young professionals who make up its core audience.
This illustration set for Kinkao brings a warm, inviting vibe with its clean, modern design. Using a simple yet charming color palette of red, black, and white, it captures the joy of food, community, and everyday life.
The main scene showcases a friendly food-sharing moment, highlighting the happiness of coming together over a meal. The supporting illustrations, like a cozy kitchen and a stylish urban building, reflect Kinkao’s passion for delicious experiences and city living. With its playful yet polished look, this artwork adds a touch of personality to the brand, making it feel even more welcoming and relatable.
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