The logo's design is rooted in the owner's connection to Nakhon Phanom. The town's unique cultural and geographical elements have influenced the logo's visual representation. Nakhon Phanom, known for its distinctive characteristics, has been creatively merged with the concept of time and relaxation.

Additionally, the logo incorporates a beer mug, representing the concept of enjoying a refreshing drink. This element symbolizes relaxation, socialization, and the gathering of friends and loved ones. The beer mug not only signifies the establishment's offerings but also highlights the owner's connection to Nakhon Phanom, where people often come together to enjoy leisurely moments.