Attention Piece!
Attention Piece! is an online multi-brand store that curates and delivers standout fashion pieces directly to customers' doorsteps. Inspired by the concept of bookmarking, it serves as a style destination where thoughtfully selected designs—ranging from everyday essentials with a twist to bold statement pieces.
Client
Attention Piece, Boston, USA
Year
2024
Our Work
Branding, Logo Design, Social Media Templates
Logo Design
Just like a bookmark leaves its mark on a page, the Attention Piece! logo is designed to stand out. Inspired by the contrast of negative and positive space when a bookmark overlaps on paper, it features a bold typeface that embodies the brand’s confident, trend-focused personality.
The exclamation mark adds energy and urgency, making every piece feel like a must-have. With dynamic type alignment, the logo mirrors the movement of bookmarking—always shifting, always curating, always in the now.
Social Media Post Templates
The Attention Piece! brand concept carries through to its social media design, where bookmark-shaped frames highlight curated pieces. This visual element reinforces the brand’s identity of discovery and curation, creating a cohesive and recognizable feed. Each post feels like a saved moment, turning must-have fashion into a bookmarked essential.
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